The copy and imagery is spectacular. The creative minds on Madison Avenue pushing the "Delta Difference" in sharp advertising. But that's where the good news ends. Delta Airlines has a great strategy, effective advertising, but a terrible customer … [Read more...]
Market Clutter
April 28, 2014 by
The liquor shelf was packed with over 50 varieties of vodka. As I browsed the selection, I couldn't help but think,"how different could vodka possibly be?" Each bottle designed to look more unique than the other, enticing the buyer by its visual … [Read more...]
Brand Believer
June 26, 2013 by
Today I had lunch with Dr. Judi to discuss our new research on how to measure brand strength through a brand audit. Companies equate having a brand identity and marketing collateral to having a strong brand. The glossier the imaging — the stronger … [Read more...]
