When the fires devastated California neighborhoods, the animals, left behind, were considered to be collateral damage. And from this destruction came stories of hope, love and loyalty. Two dogs, who came back to what was once their home. Bewildered. … [Read more...]
Switching Costs
April 27, 2015 by
There are primarily two drivers of customer loyalty. One, an organization's ability to create value with it's products and services. The other -- loyalty by default. The unwillingness of a customer to switch between brands, or service providers, … [Read more...]
