When excellent technology interferes in a company’s ability to provide superior service, ditch it for good. Executives often get mesmerized with the technology designed to cut costs and streamline processes. Sometimes, what gets lost … [Read more...]
Digital Isolation
December 10, 2018 by
Interesting story on 60 Minutes that shows how smart phones are creating a generation of isolated children and youth. There is a directed correlation between the time the young spend on digital engagement and their level of social … [Read more...]
The Intersection of Marketing and Technology
November 19, 2013 by
Ms. Susan Gear, Senior VP from Catalina Marketing, recently spoke to my undergraduate marketing research class. She spoke eloquently about the confluence of marketing and technology. In the days gone by, a consumer would walk to the neighborhood … [Read more...]
