There are primarily two drivers of customer loyalty. One, an organization's ability to create value with it's products and services. The other -- loyalty by default. The unwillingness of a customer to switch between brands, or service providers, … [Read more...]
When NO Means YES
February 6, 2014 by
We say YES to what our customers want to hear, to get the sale. We make empty promises to set expectations which we know will never be met. Then our customers get disappointed because of our superficial stances that ring hollow. We should learn to … [Read more...]
