Seeking anecdotal confirmation for marginal performance, and poor decision making, is not market research. Calling your best customers, or your best students, to assess your effectiveness, is a little bit like patting your own back. It’s senseless accomplishment.
Don’t manipulate the truth, or reinforce your own stand. The best performers seek random, unbiased responses. That is why it is called market research. And that’s where the rubber meets the road.
Time to take off the rose tinted glasses and seek the truth.
About Hemant Rustogi