I find it ironic that Brand Managers, who are responsible for managing brands, have little to no input in managing the customer experience.  Over time, their role has been reduced to a communication function. That is flawed Marketing logic, and … [Read more...]

As a student of Anthropology, I am intimately aware of the dynamics of tribes and cultures that are closed to the outside world. Tribes are typically linked by “social, economic and religious” commonalties, among others. Today, at lunch, we talked … [Read more...]

Nobody should tell you how to feel. When you feel sad, or tearful, cry. When you feel elated, enjoy the euphoria. When you amused, laugh will total abandon. When you feel reflective and quiet, it’s ok to stay in your shell.  Nobody ever … [Read more...]

They are in wheel chairs and face-masks. They have clean shaven heads and feeble dispositions. They are old, and young, men and women — representing the colorful mosaic of our beautiful country. Their common enemy? The dreaded C.  They fight … [Read more...]