Uber Cool

Roger drives for Uber, in Chicago, as a full time job. He is in his mid sixties, and talks with pride about his daughter at UF (University of Florida for the uninitiated). She is a scientist who specializes in cell Biology. Someone who is a lot … [Read more...]

Good Leadership

Good leadership is about making one’s self totally dispensable. Empower the troops and get out of the way. Good leaders create the right environment for their people — and their ideas — to thrive. At the end of the day, we are only as good as the … [Read more...]

Words of Wisdom

Character is how you treat someone who can do nothing for you. — Johann Wolfgang von Goethe … [Read more...]

Key Differences

Peter Gasca, in Inc. Magazine, succinctly differentiates between Marketing, Advertising and Branding: * Marketing is how you see yourself. * Advertising is how you act in public. * Branding is how others see you. It’s just that simple. In … [Read more...]