Switching Costs

There are primarily two drivers of customer loyalty. One, an organization's ability to create value with it's products and services. The other -- loyalty by default. The unwillingness of a customer to switch between brands, or service providers, … [Read more...]

Friday Reflections

Many of the qualities that come so effortlessly to dogs - loyalty, devotion, selflessness, unflagging optimism, unqualified love - can be elusive to humans. — John Grogan … [Read more...]

Molly

The passing of our basset, Bella, was a sad time for our family. The house was empty for a few weeks and then we ran into Molly a, lab/retriever/border collie puppy that was deprived of affection and needed a home. Not sure we know her breed. Not … [Read more...]

Marketing Students of the Year

What does it take to be recognized as the best? An inordinate amount of hard work, a silent drive to succeed, and a sense of purpose and commitment that is steadfast. Last week, I had the privilege to present the KEN JENSEN MEMORIAL MARKETING … [Read more...]