Rustogi-isms — One Minute Marketing Messages

The following passage is from a reflection paper written by Stephen M. Koontz, an EMBA student in my class: Throughout the course, Dr. Rustogi shared his arsenal of short, insightful marketing lessons.  These brief snippets of marketing wisdom, or … [Read more...]

It Is The People Business

Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss. —Lee Iacocca … [Read more...]

Innovation

We seek to do things that have never been done before. While true disruption is the exclusive domain of the few, the rest of us should focus on getting better at, and making incremental improvements to what exists – products, processes, people. In … [Read more...]

“It Is Not Supposed to Be This Way”

A neighbor recently lost her 45 year old son after a decade-long battle with cancer. “We are not supposed to bury our children,” she lamented, as her tears flowed freely. I held her closely, not saying much. What does one ever say to a mother who … [Read more...]