Create a Lifer

It takes more than a good product and great service to create a customer for life — a lifer. The ability to create a sense of common purpose and shared values makes loyal customers advocates of your brand. The ability to treat a customer as a … [Read more...]

A Thought for the Day

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Strategy and Execution: Never the Twain Shall Meet

The idea of providing universal health care is a noble one. The lack of executional planning is alarming. This is  the "FIRE, READY, AIM," school of management. There are plenty of great ideas — like flying cars, and delivery drones — that will … [Read more...]

March Madness

Basketball fever grips the nation as collegiate athletes create a palpable excitement topped by Warren Buffet's promise to give a billion dollars to the individual with the perfect selection bracket. The billion dollars were lost early in the … [Read more...]