Hair slicked back, the CEO of a local community bank surveyed the influential people having lunch at the Center Club in Tampa, as I picked nervously at my salad. He was not concerned about me, my business plan, or my dreams. He was concerned about … [Read more...]
Having The Right Tools
Basic knowledge of the 4 P's of Marketing (Product, Price, Promotion, and Place) makes you as much of a Marketer, as having access to a hammer makes you a carpenter. Business professionals, and organizations for that matter, focus on acquiring … [Read more...]
Radio Shack & The Closed Refrigerator
The lights are off, everything is cold and nobody is home. That pretty much sums up my experience at Radio Shack. I went into the store to buy a connector cable for my sons scientific calculator. "I sold the last one yesterday," the sales-girl … [Read more...]
Those Who Live in Glass Houses…
There are those among us, for whom nothing is ever good enough. The tendency is to spend more time peeking into, and passing value judgments on other peoples’ lives instead of getting our own homes in order. The problem manifests itself across the … [Read more...]