We believe what we want to believe. We distort information to suit our needs. We remember what we want to remember. Social psychologists argue that the human mind has the ability to selectively process data to create perfect balance in our … [Read more...]
It’s OK to Walk Away
March 12, 2014 by
Why are we willing to put up with bad service, over and over again? Maybe because we don't like change and fear the unknown? The potential switching costs between vendors, or products, can be high both psychologically and financially. When we … [Read more...]
Retail Therapy
March 11, 2014 by
I speak for most men when I say shopping is a chore. Beyond the routine run to the grocery store — which I do under protest — shopping is exhausting, with a maze of choices that make little sense. To make matters worse, I have to deal with clueless … [Read more...]
Homeward Bound
March 10, 2014 by
For the last three weeks I have been tending house while my wife, Rohini, has been away in India taking care of her mother. I can empathize with her guilt and her pain as she heads home leaving her mom in a delicate health condition. The tradeoffs … [Read more...]
