While we don’t like to look at ourselves as products, we are tasked with thinking, evaluating, and behaving in a competitive marketplace no differently than the products we buy. We have to differentiate ourselves, build our sustainable competitive advantage, and renew ourselves on a continual basis.
The recommendation? Start with a well founded personal strategy, build your identity to be consistent with your strategy, manage your personal brand effectively, with an eye towards influencing and impacting the experience others have with you.
There is no sure shot way for you to ensure that people see you the way you would like them to do so. The stark truth? Their perception is their reality, and changing that perception is an uphill battle.
About Hemant Rustogi