I am a firm believer that developing a sustainable competitive advantage stems from building barriers to entry. Good companies spend the time and resources to insulate themselves from competitive pressures.
Do what it takes — get that patent, get certified and accredited, invest in unique technologies. Build that moat around your business to protect and guard your intellectual property and your core competencies.
Make the journey to your inner circles treacherous for those that want to compete with you. It’s easier said than done, but it’s magical when it all comes together.
About Hemant Rustogi