My favorite painting in the world is the Panorama painted by Mesdag and housed in a one-of-a-kind museum in the Hague, in the Netherlands. Rarely does one get to see a piece of art where the viewer becomes part of the artistic experience. Mesdag, … [Read more...]
The Uber Experience
June 12, 2015 by
Finally! A concept and a service I love. My first time using Uber was here, in Amsterdam. The technology, to the user, is flawless and creative. The cars are pristine luxury cars and the drivers are immaculately dressed, and professional. And it is a … [Read more...]
From the Archives — June 2014
June 11, 2015 by
Invite Feedback (originally posted June 6, 2014 http://www.5oclockreflections.com/invite-feedback/) Most companies avoid looking at themselves through the eyes of their customers, because they are scared of what they are going to find. … [Read more...]
The Delta Difference
June 10, 2015 by
The copy and imagery is spectacular. The creative minds on Madison Avenue pushing the "Delta Difference" in sharp advertising. But that's where the good news ends. Delta Airlines has a great strategy, effective advertising, but a terrible customer … [Read more...]
