The older I get I choose to surround myself with people who exude positive energy. I find myself spending time with fewer and fewer people. Those who matter, those who tell me what I need to hear. Those that don't play games. I have very few close … [Read more...]
Focus Gone Wrong
January 22, 2015 by
Business failure is a vicious cycle. Most entrepreneurs start with lofty goals and look at the world through rose tinted glasses. First order of business? Survival. The second? Trying to do the right thing, day in and day out. Somewhere along the … [Read more...]
Nickel and Dime
January 21, 2015 by
Customers despise hidden costs. Build loyalty through transparency and by setting and managing expectations. Bait and switch is the oldest trick in business, and it gives marketing a bad name. You may ‘hit up’ a customer for a few extra dollars … [Read more...]
Branding Expert
January 20, 2015 by
“You might as well teach a course in branding, considering you plan to be an expert in the area,” was the tongue in cheek advice from my friend Judi. She and I have consulted for over a decade in the branding field, and are currently working on a … [Read more...]
