Getting ready for my new class on branding, I read something very meaningful in Judi’s notes:
“Marketing is about courtship. Not combat.”
Right on the money. Now if only our companies understood this simple truth — can’t fight your way into love!
Courtship, Not Combat
January 3, 2018 by
About Hemant RustogiAn award-winning teacher at The University of Tampa, an entrepreneur, a CEO and founding principal of Advantage Pointe Internationale, and blogger on 5oclockreflections.com.
