The following post is from the blog archives from a year ago (originally posted on December 4, 2014 http://www.5oclockreflections.com/innovation/).
We seek to do things that have never been done before. While true disruption is the exclusive domain of the few, the rest of us should focus on getting better at, and making incremental improvements to what exists – products, processes, people. In more cases than not, if no one has ever done it before, it’s probably because it’s a really bad idea!
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