From the Archives – March, 2014

Create a Lifer

(originally posted March 31, 2014 http://www.5oclockreflections.com/create-a-lifer/)

It takes more than a good product and great service to create a customer for life — a lifer. The ability to create a sense of common purpose and shared values makes loyal customers advocates of your brand.

The ability to treat a customer as a member of the family, as someone special and valued is key to creating a lifer. Lifers pay more, are less price sensitive, cost very little to manage, champion your cause and spread favorable word of mouth.

The ability to connect at the human level — a smile, calling them by name, and making them feel special — is far more important than focusing on the dollar signs you might see when a customer walks in the door.

Create a lifer, sit back, relax and enjoy the ride!