Welcome to 5 O’Clock Reflections, a daily blog by Hemant Rustogi as he explores lessons learned in life, business, and his quest for wisdom. Each month Hemant invites a person who intrigues him, to join him for a 5 pm interview to share their insights over their favorite cocktail. You can learn more here.

From the Archives — June 2014

Invite Feedback (originally posted June 6, 2014 http://www.5oclockreflections.com/invite-feedback/) Most companies avoid looking at themselves through the eyes of their customers, because they are scared of what they are going to find. … [Continue reading]

The Delta Difference

The copy and imagery is spectacular. The creative minds on Madison Avenue pushing the "Delta Difference" in sharp advertising. But that's where the good news ends. Delta Airlines has a great strategy, effective advertising, but a terrible customer … [Continue reading]

Here I Go Again….

A self-proclaimed travel junkie, I am blessed that my job enables me to travel around the world and continuously widen my horizons. I encourage all of my students to travel, as it opens their minds to different cultures and teaches acceptance, … [Continue reading]

Play to Win

When sports teams play to not lose — as opposed to playing to win — they end up losing. A little bit like life. When we try and just maintain the status quo, failure is usually around the corner. … [Continue reading]