Welcome to 5 O’Clock Reflections, a daily blog by Hemant Rustogi as he explores lessons learned in life, business, and his quest for wisdom. Each month Hemant invites a person who intrigues him, to join him for a 5 pm interview to share their insights over their favorite cocktail. You can learn more here.

Time to Step Up

The earthquake in Kathmandu, Nepal, has devastated lives and communities that are reeling with the loss of loved ones and left a country in shambles. The US response? A meager $1 million in aid.  Is that the value the US Government places on 4,000 … [Continue reading]

Switching Costs

There are primarily two drivers of customer loyalty. One, an organization's ability to create value with it's products and services. The other -- loyalty by default. The unwillingness of a customer to switch between brands, or service providers, … [Continue reading]

Friday Reflections

Many of the qualities that come so effortlessly to dogs - loyalty, devotion, selflessness, unflagging optimism, unqualified love - can be elusive to humans. — John Grogan … [Continue reading]

Molly

The passing of our basset, Bella, was a sad time for our family. The house was empty for a few weeks and then we ran into Molly a, lab/retriever/border collie puppy that was deprived of affection and needed a home. Not sure we know her breed. Not … [Continue reading]