Welcome to 5 O’Clock Reflections, a daily blog by Hemant Rustogi as he explores lessons learned in life, business, and his quest for wisdom. Each month Hemant invites a person who intrigues him, to join him for a 5 pm interview to share their insights over their favorite cocktail. You can learn more here.

Numbers Make Sense

It is difficult to improve what we can't measure. Whether it is losing weight, improving customer satisfaction, measuring employee productivity, or creating standards for company performance, it is critical that the right metrics be employed at the … [Continue reading]

Selective Thinking

We believe what we want to believe. We distort information to suit our needs. We remember what we want to remember. Social psychologists argue that the human mind has the ability to selectively process data to create perfect balance in our … [Continue reading]

It’s OK to Walk Away

Why are we willing to put up with bad service, over and over again? Maybe because we don't like change and fear the unknown? The potential switching costs between vendors, or products, can be high both psychologically and financially. When we … [Continue reading]

Retail Therapy

I speak for most men when I say shopping is a chore. Beyond the routine run to the grocery store — which I do under protest — shopping is exhausting, with a maze of choices that make little sense. To make matters worse, I have to deal with clueless … [Continue reading]