Welcome to 5 O’Clock Reflections, a daily blog by Hemant Rustogi as he explores lessons learned in life, business, and his quest for wisdom. Each month Hemant invites a person who intrigues him, to join him for a 5 pm interview to share their insights over their favorite cocktail. You can learn more here.

Is it OK to Fire Your Customer?

It is ironic that as a Marketing Professor, I teach my students that it is OK to fire the customer. The key is to identify those customers who deserve to be fired. For some people nothing is good enough. There are those customers who will beat you up … [Continue reading]

The Day the World Changed

I remember exactly where I was when the world changed forever, as do most people in this country. Senseless violence, a tragic loss of life, and the most heinous crime in American History driven by a group of sick men prescribing to a warped ideology … [Continue reading]

Jim Bovinet

Last night I received news that my friend, Jim Bovinet, passed away. Jim and I were in the doctoral program together, and he welcomed me into his home and his family early in the program. Over a three year span, I spent many evenings hanging out with … [Continue reading]

Jerry Kyle, President & CEO of Platinum Bank

Hemant and Jerry Kyle

A Banker With a Soul. How often have you met a banker with a soul? Most of them are driven by the numbers that define the bottom line and most people to them are manifestations of a financial transaction, at best. I met Jerry Kyle 12 years ago, … [Continue reading]