Welcome to 5 O’Clock Reflections, a daily blog by Hemant Rustogi as he explores lessons learned in life, business, and his quest for wisdom. Each month Hemant invites a person who intrigues him, to join him for a 5 pm interview to share their insights over their favorite cocktail. You can learn more here.

What Happened to Common Sense?

You ever had an out of body experience? I did today dealing with a major telecom company starting with V. They wanted authorization from a former employee who left the company 18 month ago for me to make changes to my account so my phone would work … [Continue reading]

Brand Believer

Today I had lunch with Dr. Judi to discuss our new research on how to measure brand strength through a brand audit. Companies equate having a brand identity and marketing collateral to having a strong brand. The glossier the imaging — the stronger … [Continue reading]

Counting My Blessings

My heart goes out to the families caught in the flash floods and land slides in Uttarkhand, India. 70,000 people affected, 32,000 stranded, and over 1000 dead. Many are missing and families are grappling with the potential loss of loved ones. The … [Continue reading]

Take Time to Smell the Wine Bouquet

I'm finally back home after 4 wonderful days in DC. The highlight of the trip was spending quality time with my family. It reinforced the notion of work/ life balance. Those who know me well would argue that I have more life... and less work. … [Continue reading]