We have a penchant for making simple things complex. We assume that complex technology, processes, and business models make us smarter and differentiate us in the market place. Good business is about simplifying things for your customer.
As consumers, we expect the technology to be transparent and the solutions that solve our problems to be simple. The truth of the matter is that complexity makes us less customer driven, more self absorbed, and less in tune with the market.
Simple is beautiful and attractive. Remember the KISS principle?
Keep It Simple Stupid….
About Hemant Rustogi