Our shadow sticks to us in more ways than one. Pretty much like the reputation we create by our behavior, and how we treat others. It’s tough to shake off people’s perceptions if we have questionable integrity or a marginal work ethic. As Jeff … [Read more...]
Subway Sabotage
July 9, 2015 by
That's the problem with people endorsing products. More likely than not, they will let you down. Pick a mouse (sorry Mickey) or the Rock of Gibraltar to be the face of your company. They are less likely to do stupid things. Now it's Jared. Yes, … [Read more...]
Branding Expert
January 20, 2015 by
“You might as well teach a course in branding, considering you plan to be an expert in the area,” was the tongue in cheek advice from my friend Judi. She and I have consulted for over a decade in the branding field, and are currently working on a … [Read more...]
Brand You
November 7, 2014 by
While we don't like to look at ourselves as products, we are tasked with thinking, evaluating, and behaving in a competitive marketplace no differently than the products we buy. We have to differentiate ourselves, build our sustainable competitive … [Read more...]
