Getting ready for my new class on branding, I read something very meaningful in Judi’s notes: “Marketing is about courtship. Not combat.” Right on the money. Now if only our companies understood this simple truth — can’t fight your way into … [Read more...]
More Rustogi-ism’s
December 14, 2017 by
Trust is built through transparency and authenticity. People rarely forget how you make them feel. If it ain’t broke, break it. The only thing you can control is your own behavior. If one of us is going to feel bad about something, I’d … [Read more...]
The Fast Lane
December 12, 2017 by
Quick business trip to Chicago. Airport-Hotel-Work-Airport-Home. I am clearly not a seasoned business traveler. My hats off to the many who fight the TSA lines, deal with marginal hotel rooms, and overpriced airport amenities on a consistent … [Read more...]
Test the Waters
November 15, 2017 by
Read an interesting quote by John Shedd, in a student paper, earlier today: “ships in the harbor are safe, but that is not what ships are built for...” We rarely accomplish anything till we step out of our comfort zones and test the waters. I have … [Read more...]
