We make our potential employees do a timed case study to assess their skill set, and their fit with us", the CEO of a Digital Marketing Company told me over lunch. "The BS will only get you so far"! The rhetoric falls by the wayside when it comes … [Read more...]
The Fall Guy
July 13, 2016 by
Meet the fall guy — the term is gender neutral — who everyone points fingers at, for anything that goes wrong. This individual is doomed for failure from the get go. The setup is perfect. They are held accountable and responsible for deliverables … [Read more...]
The Critics Come Calling
July 8, 2016 by
And then the critics come calling. Looking for the weak spot in your people is a leadership flaw. I know some leaders like that. They rarely focus on the strengths, or on what people do well. They evaluate talent by looking for the superficial weak … [Read more...]
Complex Problems. Simple Solutions.
July 7, 2016 by
Working with Judi on some branding research today, we got stuck yet again on a key measurement issue that has perplexed us for months. We have been there before, and always get stuck on the same issue every time. The head starts hurting, the … [Read more...]
