Why do companies have the tendency to compromise on the very principles that allowed them to be successful in the first place? Why do they change their focus to making money, at the expense of the customer, and assume that success will be … [Read more...]
The Uber Experience
June 12, 2015 by
Finally! A concept and a service I love. My first time using Uber was here, in Amsterdam. The technology, to the user, is flawless and creative. The cars are pristine luxury cars and the drivers are immaculately dressed, and professional. And it is a … [Read more...]
The Delta Difference
June 10, 2015 by
The copy and imagery is spectacular. The creative minds on Madison Avenue pushing the "Delta Difference" in sharp advertising. But that's where the good news ends. Delta Airlines has a great strategy, effective advertising, but a terrible customer … [Read more...]
Play to Win
June 8, 2015 by
When sports teams play to not lose — as opposed to playing to win — they end up losing. A little bit like life. When we try and just maintain the status quo, failure is usually around the corner. … [Read more...]
