Consumers, for the most part, are driven by a few attributes/features that enable them to determine product and brand choice. These attributes are essentially their "deal breakers." This concept extends beyond the context of purchase behavior. … [Read more...]
Trust is Cheaper Than Control
December 11, 2013 by
Trust is cheaper than control. It's a brilliant notion. The reason we don't trust is because we have been let down, or because we have let down others. Over time, we are conditioned by our environment that jades our thinking. While we believe in the … [Read more...]
Say NO to Naysayers
December 10, 2013 by
Every organization has its fair share of naysayers. The party line is to tell you why it can't be done; why there are no resources; and why change could be costly. "It's just not possible," is the official stance. Even in those rare instances when … [Read more...]
When Your Vendors Make You Look Bad
December 9, 2013 by
Ultimately, the customer does business with you, not your vendors. Problems arise when your vendor errors and delays cost your customers time and money. Companies that make promises to the customer and leave the fulfillment to a third party are no … [Read more...]
