Ms. Susan Gear, Senior VP from Catalina Marketing, recently spoke to my undergraduate marketing research class. She spoke eloquently about the confluence of marketing and technology. In the days gone by, a consumer would walk to the neighborhood … [Read more...]
A Script Gone Wrong
November 18, 2013 by
I headed to my favorite upscale bar in my neighborhood and found a cozy table by the window. In comes a new, aggressive, waitress: “Hi, You ever been here before?” I assured her, politely, that she was the new kid on the block and that she was the … [Read more...]
WE GOOFED UP!
November 14, 2013 by
I recently received an email from my credit union accepting complete responsibility for a mass email that was erroneously distributed and attributed to human error. They reassured me that the message did not compromise my financial information. What … [Read more...]
Get off my bus!
November 13, 2013 by
What should you do when one bad apple in the organization undermines the entire leadership and collegial culture of our business school in front of external evaluators? You throw them off the bus — lock, stock and barrel! Some of us ‘old-timers’ … [Read more...]
