The Journey to Success

Showing emotion is not a sign of weakness. It shows that you care. As I watched the induction of football greats into the Hall of Fame, I was caught up in the magnitude of the moment and the tears that flowed freely. Big, strong men reaching the … [Read more...]

What Happened to Common Sense?

You ever had an out of body experience? I did today dealing with a major telecom company starting with V. They wanted authorization from a former employee who left the company 18 month ago for me to make changes to my account so my phone would work … [Read more...]

Brand Believer

Today I had lunch with Dr. Judi to discuss our new research on how to measure brand strength through a brand audit. Companies equate having a brand identity and marketing collateral to having a strong brand. The glossier the imaging — the stronger … [Read more...]

Working Behind the Scenes

I was driving through Plant City today and saw Mexican workers burning the plastic in the strawberry fields, getting ready to till the soil for the next harvest of fruits and vegetables. I have always been quietly impressed with the Mexican work … [Read more...]