We teach our students strategy frameworks and buyer decision making as linear processes, fit for the perfect world. Well, we really don’t live in a perfect world, and linear thinking is myopic at best. We live in a chaotic world where a crazy man … [Read more...]
Is it OK to Fire Your Customer?
September 12, 2013 by
It is ironic that as a Marketing Professor, I teach my students that it is OK to fire the customer. The key is to identify those customers who deserve to be fired. For some people nothing is good enough. There are those customers who will beat you up … [Read more...]
Jim Bovinet
September 4, 2013 by
Last night I received news that my friend, Jim Bovinet, passed away. Jim and I were in the doctoral program together, and he welcomed me into his home and his family early in the program. Over a three year span, I spent many evenings hanging out with … [Read more...]
Coming To America
August 30, 2013 by
I came to America 28 years ago, to the day, with two suitcases and a dream in my heart. The suitcases are long gone, but the dream is alive and well. I can distinctly see my mother at Delhi Airport, overwhelmed with tears in her eyes as she bid me … [Read more...]
