My students laugh when I tell them to steer clear of the “cool, cool” method of decision making — that’s when managers nod in agreement like bobble heads, agreeing that its all “cool.” There must be a logical, rational reason why a manager makes a … [Read more...]
What are your Deal Breakers?
January 2, 2014 by
Consumers, for the most part, are driven by a few attributes/features that enable them to determine product and brand choice. These attributes are essentially their "deal breakers." This concept extends beyond the context of purchase behavior. … [Read more...]
