I am amused how instantaneously some people claim to be subject matter experts. The irony is that the higher they are in the organizational hierarchy, the quicker they make the claim. Expertise requires a level of skill and insight that it is not … [Read more...]
Branding Expert
January 20, 2015 by
“You might as well teach a course in branding, considering you plan to be an expert in the area,” was the tongue in cheek advice from my friend Judi. She and I have consulted for over a decade in the branding field, and are currently working on a … [Read more...]
