The more we get involved in the day-to-day dimensions of our hectic lives, the easier it is to forget to stop and think why we do what we do. We forget to take a meaningful breath. Unfortunately, the further away we get from school, the more we … [Read more...]
Positive Energy Rocks
January 3, 2014 by
I am not particularly good about making or keeping new year resolutions. However, I am re-committed to basking in positive energy as a lifestyle choice for the rest of this year...and beyond. I find negative energy exhausting and debilitating. I … [Read more...]
What are your Deal Breakers?
January 2, 2014 by
Consumers, for the most part, are driven by a few attributes/features that enable them to determine product and brand choice. These attributes are essentially their "deal breakers." This concept extends beyond the context of purchase behavior. … [Read more...]
When Tragedy Strikes
December 27, 2013 by
The Christmas meal is set. The wine is perfect, the beer chilled. Family arrives with revelry and joyous anticipation for the evening ahead. And in a heartbeat, a young lady loses her life in a car accident two minutes from home — on Christmas … [Read more...]
