Is it OK to Fire Your Customer?

It is ironic that as a Marketing Professor, I teach my students that it is OK to fire the customer. The key is to identify those customers who deserve to be fired. For some people nothing is good enough. There are those customers who will beat you up … [Read more...]

Setting The Bar

Today was about setting expectations. It is a critical first step whether it is for students, employees or customers. The ability to precisely articulate standards, deliverables and what you can and cannot do in a specific time period is a key to … [Read more...]

Agile Thought

Yesterday I got a personal guided tour of AgileThought Inc., where my daughter works. Clearly, this was one of the most innovative corporate environments that I have ever seen — and I have seen aplenty. It is not a coincidence that they have been … [Read more...]

What Happened to Common Sense?

You ever had an out of body experience? I did today dealing with a major telecom company starting with V. They wanted authorization from a former employee who left the company 18 month ago for me to make changes to my account so my phone would work … [Read more...]