Today I had lunch with Dr. Judi to discuss our new research on how to measure brand strength through a brand audit. Companies equate having a brand identity and marketing collateral to having a strong brand. The glossier the imaging — the stronger … [Read more...]
Working Behind the Scenes
June 12, 2013 by
I was driving through Plant City today and saw Mexican workers burning the plastic in the strawberry fields, getting ready to till the soil for the next harvest of fruits and vegetables. I have always been quietly impressed with the Mexican work … [Read more...]
The Right People
June 3, 2013 by
I am finally home. I now know what sardines might feel like. I was squished between the airplane window and an enormously large individual who apologetically spilled into my seat (No value judgement here, just a fact). I took a deep breath and closed … [Read more...]
