It’s a fundamental rule of business. Don’t try and be all things to all people. Figure out your core competency and stick to what you do well. As Edward Felten brilliantly articulates, "The problem - when you cast your net that wide - is you … [Read more...]
Key Differences
April 26, 2018 by
Peter Gasca, in Inc. Magazine, succinctly differentiates between Marketing, Advertising and Branding: * Marketing is how you see yourself. * Advertising is how you act in public. * Branding is how others see you. It’s just that simple. In … [Read more...]
Courtship, Not Combat
January 3, 2018 by
Getting ready for my new class on branding, I read something very meaningful in Judi’s notes: “Marketing is about courtship. Not combat.” Right on the money. Now if only our companies understood this simple truth — can’t fight your way into … [Read more...]
Re-Accommodate
April 12, 2017 by
Oscar Munoz, CEO of United Airlines, added a word to our everyday vocabulary — Re-Accommodate. Translation: You will get off the plane when we tell you to, or we will bloody you and drag you out kicking and screaming. We have ALL seen the video of an … [Read more...]
