Retail Mayhem

Hold on to your children, and to your purses. The retail diehards are out in full force to indulge in a free for all 50 percent off New Years Day sale at Dillard's. If you are wondering what I was doing there, I was wondering the same thing. The … [Read more...]

Spend Wisely

If advertisers spent the same amount of money on improving their products as they do on advertising them, they wouldn't have to advertise them. — Will Rogers (1879-1935) … [Read more...]

From the Archives — September 2014

Encourage Feedback (originally posted September 24, 2014 http://www.5oclockreflections.com/encourage-feedback/) When our customers complain, we turn the other way and call them ignorant or, worst still, idiots. In reality, most customers … [Read more...]

From the Archives — August 2014

Keep Your Focus (originally posted August 7, 2014 http://www.5oclockreflections.com/keep-your-focus/) Too many companies try to be all things, to all people. Terms such as "integrated solutions" and "one stop shop" have come to mean that we … [Read more...]