The signs greeted us everywhere at the Eiffel Tower in Paris. The guide had forewarned us about the rampant problem at this majestic structure. It is easy to watch your pocket, and be extra cautious, when the writing is literally on the wall. It's … [Read more...]
From the Archives — June 2014
June 11, 2015 by
Invite Feedback (originally posted June 6, 2014 http://www.5oclockreflections.com/invite-feedback/) Most companies avoid looking at themselves through the eyes of their customers, because they are scared of what they are going to find. … [Read more...]
From the Archives – March, 2014
March 9, 2015 by
Create a Lifer (originally posted March 31, 2014 http://www.5oclockreflections.com/create-a-lifer/) It takes more than a good product and great service to create a customer for life — a lifer. The ability to create a sense of common purpose … [Read more...]
Nickel and Dime
January 21, 2015 by
Customers despise hidden costs. Build loyalty through transparency and by setting and managing expectations. Bait and switch is the oldest trick in business, and it gives marketing a bad name. You may ‘hit up’ a customer for a few extra dollars … [Read more...]
