If you spend a single day walking in the shoes of your customer, it will change the way you respond to their needs, and how you run your business. Typically, we sit in meetings, solve the problems of the world by nodding in agreement with the … [Read more...]
From the Archives — December 2013
December 11, 2014 by
The following post is from the blog archives from a year ago (originally posted on December 3, 2013 http://www.5oclockreflections.com/over-promise-over-deliver/). I have always taught my students to under promise and over deliver. It's the … [Read more...]
Rustogi-isms — One Minute Marketing Messages
December 8, 2014 by
The following passage is from a reflection paper written by Stephen M. Koontz, an EMBA student in my class: Throughout the course, Dr. Rustogi shared his arsenal of short, insightful marketing lessons. These brief snippets of marketing wisdom, or … [Read more...]
Attack Ads
October 8, 2014 by
It is open season on the campaign trail as the attack ads are flooding the airwaves. Very little about the truth, or an agenda for meaningful change. The piranhas are on a feeding frenzy and nothing is sacred, or safe. That's how one wins elections. … [Read more...]
