Too many companies try to be all things, to all people. Terms such as "integrated solutions" and "one stop shop" have come to mean that we make it up as we go along, because we really don't have any focus. "Yes, we can do that too", is not smart … [Read more...]
The Shoe Obsession
July 29, 2014 by
Much to my chagrin, I spent a few hours at the International Plaza with my wife, Rohini, as she shopped for shoes. I found a seat in a corner and observed the frenzy and bustle of activity as women capitalized on the "sale". I have news for them: … [Read more...]
Three Seconds
May 13, 2014 by
"You’ve got three seconds to impress me (the customer), three seconds to connect with me, to make me fall in love with your product.” Kevin Roberts, CEO Worldwide — Saatchi & Saatchi … [Read more...]
