The liquor shelf was packed with over 50 varieties of vodka. As I browsed the selection, I couldn't help but think,"how different could vodka possibly be?" Each bottle designed to look more unique than the other, enticing the buyer by its visual … [Read more...]
Having The Right Tools
March 24, 2014 by
Basic knowledge of the 4 P's of Marketing (Product, Price, Promotion, and Place) makes you as much of a Marketer, as having access to a hammer makes you a carpenter. Business professionals, and organizations for that matter, focus on acquiring … [Read more...]
The Intersection of Marketing and Technology
November 19, 2013 by
Ms. Susan Gear, Senior VP from Catalina Marketing, recently spoke to my undergraduate marketing research class. She spoke eloquently about the confluence of marketing and technology. In the days gone by, a consumer would walk to the neighborhood … [Read more...]
