Courtship, Not Combat

Getting ready for my new class on branding, I read something very meaningful in Judi’s notes: “Marketing is about courtship. Not combat.” Right on the money. Now if only our companies understood this simple truth — can’t fight your way into … [Read more...]

Words of Wisdom

Isn't it nice to think that tomorrow is a new day with no mistakes in it yet? —L.M. Montgomery … [Read more...]

A thought for the day

There's only one thing more precious than our time and that's who we spend it on. — Leo Christopher … [Read more...]

More Rustogi-ism’s

Trust is built through transparency and authenticity. People rarely forget how you make them feel. If it ain’t broke, break it. The only thing you can control is your own behavior. If one of us is going to feel bad about something, I’d … [Read more...]