Focal Point (originally posted September 20, 2017 http://www.5oclockreflections.com/focal-point/ ) Optimize the customer experience. Innovate around the customer experience. Invest in the customer experience. Gear your entire business to … [Read more...]
Getting Stuck
August 16, 2018 by
Ever get stuck in a dilemma, where you hit a dead end? When the answer is elusive, the direction lacking? It is common for me to walk around in circles for a while till the answer comes to me. This time it is different — no clear cut answer. I … [Read more...]
Strategy and Tactics
May 24, 2018 by
Strategy and tactics are strange bedfellows. They are erroneously often used interchangeably, by the uninitiated. Strategy is the game plan, tactics are about making it come to life. We need both for long lasting success. Sun Tzu, the brillIant … [Read more...]
Courtship, Not Combat
January 3, 2018 by
Getting ready for my new class on branding, I read something very meaningful in Judi’s notes: “Marketing is about courtship. Not combat.” Right on the money. Now if only our companies understood this simple truth — can’t fight your way into … [Read more...]
