Food For Thought
Create a Lifer
It takes more than a good product and great service to create a customer for life — a lifer. The ability to create a sense of common purpose and shared values makes loyal customers advocates of your brand. The ability to treat a customer as a … [Read more...]
Strategy and Execution: Never the Twain Shall Meet
The idea of providing universal health care is a noble one. The lack of executional planning is alarming. This is the "FIRE, READY, AIM," school of management. There are plenty of great ideas — like flying cars, and delivery drones — that will … [Read more...]
Having The Right Tools
Basic knowledge of the 4 P's of Marketing (Product, Price, Promotion, and Place) makes you as much of a Marketer, as having access to a hammer makes you a carpenter. Business professionals, and organizations for that matter, focus on acquiring … [Read more...]
