Consumers, for the most part, are driven by a few attributes/features that enable them to determine product and brand choice. These attributes are essentially their “deal breakers.”
This concept extends beyond the context of purchase behavior. When I hire people, I want to know the deal breakers on the front end of any substantive dialog. A number of years ago, I read an article that suggested that even our choice of mate is driven by a few key characteristics that we must have in our partner as we seek a meaningful relationship. One has to get the deal breakers out of the way early. It saves time.
When it comes to my team, I look for a healthy blend of commonsense, motivation, skills, and compassion. Rarely do I find people that have all of these qualities in abundance, or in perfect balance. I guess that’s what makes us all human.
The challenge? What are you willing to live with?
There are no easy answers, and scratching your head does not help.
About Hemant Rustogi